Why Giving Your Wedding Florist Creative Freedom is Key | by Bloom and Boom Florals 

Hey there, lovebirds! I’m Courtnie Van Gorder, the CEO and lead designer of Bloom and Boom Florals! I’m here to share some “floral insight” while guiding you through the beautiful world of wedding flowers. We understand that this is one of the happiest days of your life, and that you want to be as hands-on as possible. However, I want to let you in on why giving your wedding florist creative freedom is key to beautiful florals for your big day. 

Like many brides, you’ve probably spent some time perusing Pinterest for your dream bouquet and centerpieces. Pinterest is an invaluable resource when it comes to wedding planning. (Be sure to check out Laura Burns Photography’s blog on How to Use Pinterest to Plan Your Wedding!) Once you have some ideas and inspiration pinned to your board, go ahead and share your board with your florist! This helps to ensure that you are on the same page and have a clear understanding of your vision before your florist is given creative freedom. Sharing your likes and dislikes allows your florist to grasp your preferences, style, and overall aesthetic. 

Southern California Wedding Florist | Bloom and Boom Florals

Expertise and Artistry 

Look, I was once a bride myself! I know how difficult it can be to give up control – especially when you have that ‘vision’ of your florals in your mind. But rest assured, my friend! Florists are trained professionals with a deep understanding of flowers, design principles, and current trends. And hey, you chose your florist for a reason, right!? Take comfort in knowing that they possess the knowledge to select the most suitable blooms, create captivating arrangements, and use design elements to elevate your overall vibe. 

Coordinated Aesthetic 

Your florist can collaborate with other vendors, such as your wedding planner to ensure a cohesive aesthetic. When given creative freedom, they can align their floral designs with other elements of your wedding, such as the overall decor, lighting, and table settings. This seamless integration creates a visually stunning and unified ambiance throughout your celebration. 

Flexibility and Adaptability 

Sometimes, unforeseen circumstances may arise, such as availability issues with certain flowers or unexpected changes in the weather. By allowing your florist creative freedom, you empower them to make necessary adjustments and substitutions while maintaining the overall look and feel you desire. Their flexibility allows them to pivot and create beautiful alternatives (without sacrificing your vision). 

Surprise and Delight 

Allowing your florist creative freedom brings an element of surprise to your big day. When you give them the opportunity to explore their artistic vision, you open yourself up to the possibility of unique combinations and intricate details that you may not have initially envisioned. These delightful surprises add an extra layer of magic and make your wedding flowers truly unforgettable. And trust me, you’ll love your florals even more than your Pinterest board!

Southern California Wedding Photographer | Laura Burns Photography

Keep in mind why giving your wedding florist creative freedom is key throughout your wedding planning process. You will be so thankful you did! Your florist is passionate about their craft and serving couples just like you. By granting them creative freedom, you enable them to go above and beyond, while infusing their own artistic flair into every arrangement. Trusting your florist with this creative process allows them to exceed your expectations – not just meet them. 

Searching for more wedding planning tips? Check out more from Laura Burns Photography HERE! Until next time.